The time has come to change the advertising approach for the Elllo app too, after seeing the results of changing the monetization strategy in ReDraw!.
The latest release, v1.36 removes the smart banner from the main screen, and brings full screen interstitial ads that appear before opening lessons. To be precise, they appear before every third opening. Users have four options: dismiss the popup, buy pro, snooze the message and watch ads.
Smart banners are going to be deprecated soon by Google anyways, and I didn’t want to mess around migrating to adaptive banners.
I’ve released ReDraw! for Android around a year ago, and experienced that people didn’t very keen on paying for the level packs. I could say that almost no one bought any of them. 😀
So I decided to move away from this monetizing strategy and try to find something that earns me a little. I went with the hated AdMob advertisements, this time with full-screen interstitials. (my other app, the Elllo English Learning features only banners – for now)
The version 1.14 went out to public last week, and the results are promising. I had to find out the obvious: interstitials make much more income than banners, even if they are shown a lot less times than the banners in Elllo.
I’m not going to disclose numbers, but I’m kinda happy with the results, and I’m going to implement this strategy in Elllo too. Trying to keep it not too disturbing not to lose precious users. Of course, I offer to buy an ad-free PRO version if someone wants to get rid off the annoyance for a small amount.
Now the logic is the following: every third (or fourth) time restarting the level, an ad is kicking in. You can only skip it, if you buy the pro version.
I do this not just for fun, and to learn new things, but I’d like to make some money to keep it running at least. So I hope this change doesn’t hold you guys back from playing the game.
Hey, I just released the latest update of Elllo English Learning to the Android Play Store that is having the version number 1.30. I wanted to talk about a bit, because this version brings in something new in the life of the app.
The app started to show ads instead of encourage users on the free plan to upgrade to pro and try out the app on Windows 10, or like the facebook page.
It was a tough decision to go this way, but I’ll explain why I chose to implement AdMob from Google. Okay, everyone knows that nothing is for free. It is especially true when you try to host an application.
Here is the negative side of the balance:
I have a backend that serves as a data source for the app, and that costs an amount of money each month. This is mandatory to pay, unless the app will be dead.
I use advertising to let people know there is an app that is a great help in learning English as a foreign language. That costs even more money (altough it is not necessary and can be shut down anytime).
I also spend significant amount my free time to develop and operate the app. I enjoy it, and it’s a great source of knowledge gain, but I’d like to see that all that effort pays off in the end.
And the only income:
In-app purchases of Pro version of the app.
I can say that it barely covers the backend hosting expenses. You can see now that I had to do something. Now I’m experiencing with different options with AdMob and the types of ad units. You may see some more ads appearing while I figure out the perfect balance between undisturbed user experience and fair income.
You can always get rid of the ads forever by purchasing the Pro version. You’ll get many other features, and donate the development.
I hope it all make sense and you continue enjoy learning with Elllo English Learning app.
This was a long time pending item on my to-do list. But I can complete it now with the latest update of the Android and Windows 10 app. (v1.23 and v3.1.13 respectively)
Long story short: in the beginning only interviews were available in the app, but recently videos have been added. Their integration into the recent list have not been finished somehow… I know, it is silly, but that is the case.
So, if you are curious to see which lessons did you visit recently, just go to the recent tab/section on the main screen. You can re-open them anytime you want.