I’ve released ReDraw! for Android around a year ago, and experienced that people didn’t very keen on paying for the level packs. I could say that almost no one bought any of them. 😀
So I decided to move away from this monetizing strategy and try to find something that earns me a little. I went with the hated AdMob advertisements, this time with full-screen interstitials. (my other app, the Elllo English Learning features only banners – for now)
The version 1.14 went out to public last week, and the results are promising. I had to find out the obvious: interstitials make much more income than banners, even if they are shown a lot less times than the banners in Elllo.
I’m not going to disclose numbers, but I’m kinda happy with the results, and I’m going to implement this strategy in Elllo too. Trying to keep it not too disturbing not to lose precious users. Of course, I offer to buy an ad-free PRO version if someone wants to get rid off the annoyance for a small amount.
Now the logic is the following: every third (or fourth) time restarting the level, an ad is kicking in. You can only skip it, if you buy the pro version.
I do this not just for fun, and to learn new things, but I’d like to make some money to keep it running at least. So I hope this change doesn’t hold you guys back from playing the game.
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